Michael is the Founder and CEO of bfs innovations, Inc.  He has 25 years of new business and new product development experience and success with companies including Procter and Gamble, Bristol Myers Squibb/Drackett and Bath and Body Works.  While at P&G, Michael’s keen ability to identify previously unarticulated consumer needs led him to pioneer the creation of Cheer Free laundry detergent, this launch catalyzing the subsequent introduction of all other “perfume, dye and enzyme-free consumer products”. Prior to founding bfs innovations, Michael was head of New Business Development for Bath and Body Works, reporting to its CEO.  In this role, Michael successfully pioneered its open innovation strategy, spearheaded its dermatological skin care business initiative and strategic partnership with Dr. Patricia Wexler, and initiated the company’s partnership with American Girl resulting in the development of its American Girl real beauty Inside and Out ™ skin care line.

Michael received his MBA from Xavier University and holds undergraduate degrees in Biochemical Engineering and Business Administration from Rutgers University.