Michael Fruhling

Michael Fruhling

Monday, 25 April 2016 07:33

Selling Skills for Techies

Greetings!

Bestselling business writer Daniel Pink has found that non-sales professionals spend about 40% of their day seeking to persuade, motivate and or move people in non-purchase situations. In other words, each of us currently dedicates considerable time to selling even if sales isn't in our job title. However, many of us, especially technical persons would benefit from learning how to become more effective in persuading others to adopt our proposals.

Care to learn more? Read on, dear friends...

Selling Skills For Techies

Monday, 02 May 2016 07:30

Ideas Are Not Solutions

They can be a terrific start, but they're only a start...

Greetings!

Crowdsourcing is becoming a popular means of engaging diverse as well as targeted networks to generate a rich array of ideas. As attractive as it can be to tap into a wellspring of such creative resources, ideas are only possibilities until it is determined how to feasibly and viably execute them. Have you enlisted appropriate resources to do this necessary leg work?

Care to learn more? Read on, dear friends...

Greetings!

There is considerable talk these days of various start ups' business models and what does or doesn't constitute "disruption". For instance, has Uber disrupted the on-demand transportation category? Did Netflix disrupt the home video rental category? Personally, I am not interested in such debates. I prefer to focus on how much any given solution enhances the total customer experience (UX) within a given market space.

Care to learn more? Read on, dear friends...

Challenge Yourself to Redefine Your Customers' UX

What can he teach us about innovation? You might be surprised.

Greetings!

Without question, businessman turned political figure Donald Trump is the most brash, outspoken, combative, vulgar, misogynistic and perhaps even racist presidential candidate in modern times. What can he teach us about innovation? You might be surprised...

Care to learn more? Read on, dear friends...

Monday, 23 May 2016 07:52

Technology: A Love Story

It can end happily, but doesn't always.

Greetings!

Our world is brimming with all kinds of possibilities thanks to new technologies that are available to an increasingly wide audience. While these tools can enable a host of innovative products and new businesses, certain fundamentals remain unchanged.

Curious to learn more? Read on, dear friends...

Greetings!

With most consumers today being smartphone savvy, exciting and powerful new communication capabilities are becoming available to clever marketers. Unlock Photos is an especially noteworthy marketing tool as it doesn't require the customer to download an app in order to use it.

Curious to learn more? Read on, dear friends...

Better planning and greater transparency will produce better results

Greetings!

Many companies are not enjoying external innovation's full benefits. One key reason is that engagements are often not designed to produce good outcomes. If we take a close look, it becomes clear why this occurs and why this creates problems. I also have some recommendations to help achieve better results.

Curious to learn more? Read on, dear friends...

Greater diversity expands team problem solving capabilities.

Greetings!

Subject matter experts bring category specific knowledge and expertise to many types of project work and problem solving situations. There's a collaborative resource that can make valuable contributions when additional creative bandwidth would be helpful. Do you have this resource?

Curious to learn more? Read on, dear friends...

Sunday, 26 June 2016 07:32

A Soleful External Innovation Story

A Soleful External Innovation Story

While many companies leverage external resources to engage in technical problem solving, there is another external innovation application that also can have tremendous business impact for them. It involves conceiving of new product concepts that utilize external performance technologies and to enlist appropriate external resources to help them with product development and/or commercialization.

Tuesday, 05 July 2016 07:34

Don't Prospect While Networking

Don't Prospect While Networking

As they say, we only get one chance to make a good first impression. Last Friday, my wife Lee and I joined friends for dinner at a local restaurant and then traveled to our friend's workplace in downtown Columbus, Ohio to watch Red, White and Boom, our city's big Independence Day Fireworks display.

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